Dr. Melodi Guilbault joins School of Management from Warner University in Central Florida where she was a professor and the chair of the School of Business. She holds a B.S. in Mathematics from the University of North Carolina, a M.B.A from Queens University, and a DBA in Marketing from Anderson University. Professionally, Dr. Guilbault is experienced in the areas of financial analysis and management, strategic planning, sales, market segmentation and development, marketing and statistics. She worked for AT&T for almost 20 years. Her last assignment was as General Manager for AT&T International Services. Melodi is an experienced educator and administrator with a passion for teaching. She looks forward to working with the students in each of her classes, the companies in the Economic Development Center to develop marketing plans, and conducting research in marketing. She will have an article published in the Winter 2014 edition of the Atlantic Marketing Journal.
DBA in Marketing, Anderson University
MBA, Queens University
BS in Mathematics, University of North Carolina
Courses I Teach
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Higher Education Marketing
Guilbault, M. & Omanwa, V. (2013). Culture and the impact on customer service: Considerations for offshoring to India.Atlantic Marketing Journal, Winter 2014.
Guilbault, M. (2010). Can customer service be successfully offshored? Paper presented at the 2010 Atlantic Marketing Association Conference, Orlando, Florida, September 29, 2010.
Guilbault, M. (2010). Customer mind-set: Investigating a measure of market orientation using higher education as the context? Paper presented at the 2010 Christian Business Faculty Association Conference, Lakeland, Florida, October 23, 2010.
Shmidt, J., Zapalski, C., Guilbault, M., Paulke, A. & McKinney, M. (2005). Constructs of new motorcycle repurchasing behavior presented at the 2006 Society for the Advancement of Management (SAM) Conference submitted to journal for review
Shmidt, J., Zapalski, C., & Guilbault, M. (2004). The impact of advertising on customer quality perceptions of for profit universities vs. not for profit universities presented at the 2004 Society for the Advancement of Management (SAM) Conference submitted to journal for review